{"id":77984,"date":"2023-09-02T13:59:53","date_gmt":"2023-09-02T17:59:53","guid":{"rendered":"https:\/\/www.businesspundit.com\/?p=77984"},"modified":"2023-09-04T13:44:16","modified_gmt":"2023-09-04T17:44:16","slug":"guide-to-infographics","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/guide-to-infographics\/","title":{"rendered":"BusinessPundit&#8217;s Guide to Infographics"},"content":{"rendered":"\n<p>An infographic is n graphic with minimal text designed to provide easy-to-understand information about a specific topic. Infographics need to be engaging and simple, providing specific information that viewers want. With careful planning, you can create an infographic on a <a href=\"https:\/\/www.businesspundit.com\/how-to-form-california-llc\/\" class=\"rank-math-link\">business<\/a> or marketing topic that&#8217;s well-received.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clarify the Purpose<\/h2>\n\n\n\n<p>Determine the specific purpose of the infographic before creating it. The purpose might be to educate readers on a subject or present new research about a topic.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The purpose of an infographic often determines its overall success.<\/li><li>Know what you want your readers to do after they view your infographic.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Define the Audience<\/h2>\n\n\n\n<p>Determine the target audience of the infographic before creating it. Know the social status, gender, and interests of the target audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Defining the audience enables you to home in on the best tone and style for the infographic.<\/li><li>The audience determines the best colors and writing style.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gather Information<\/h2>\n\n\n\n<p>Compile information to include in the infographic carefully. Be ready to consult with an expert if necessary.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Determine the essential information for the infographic, and focus on these details.<\/li><li>Add citations if you use outside sources.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sketch Potential Designs<\/h2>\n\n\n\n<p>Take time to sketch potential designs to find the best one. Build your design around the information you want to include.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Infographics might have a timeline format.<\/li><li>Infographics can also feature numbered or bulleted lists.<\/li><li>If you have multiple sections, define them clearly.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Create a Wireframe<\/h2>\n\n\n\n<p>After determining the best format and layout, work on the wireframe. A wireframe is a black-and-white mock-up of the infographic with the dimensions you will use.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Distribute the text over the infographic design next, deciding on the sizing and distance between all elements.<\/li><li>Leave negative space between text sections and elements to enhance readability.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Select Colors<\/h2>\n\n\n\n<p>Your color scheme is as crucial as the information itself. Colors have a direct correlation with how viewers will perceive the information.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Colors can evoke different emotions in viewers.<\/li><li>Consider using a brand&#8217;s colors in an infographic if it&#8217;s connected with a business.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Consider Graphs and Charts<\/h2>\n\n\n\n<p>Present numbers and statistics with graphs and charts. These elements make it easy for viewers to take in the information.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use bar charts or line graphs for comparing numbers over time.<\/li><li>Use pie charts to show proportions.<\/li><li>Use bubble charts to visualize three types of data at once.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Select Fonts<\/h2>\n\n\n\n<p>Fonts have a direct impact on readability. Don&#8217;t choose overly fancy fonts; they can be distracting.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you want to use a weird or fancy font, use it for the title only.<\/li><li>Combine up to three different fonts in the infographic, as long as they complement each other.<\/li><li>Choose font colors that contrast with the background colors.<\/li><li>Choose a font size that makes it easy to scan the infographic.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Use Images to Illustrate Ideas<\/h2>\n\n\n\n<p>Images in an infographic enable you to use fewer words. Consider images to be a powerful communication tool.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Icons are simple drawings that accent bullet points and paragraphs.<\/li><li>Illustrations help infographics feel unique and appealing.<\/li><li>Photos can be an effective addition, either for backgrounds or as design elements.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Test and Revise<\/h2>\n\n\n\n<p>After finishing an infographic, test it with a few different color schemes and layouts. Keep the key information the same while testing the look of your graphic.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Try looking at the mock-ups from a slight distance with your eyes partially closed to determine which elements you notice first.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Additional Resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" href=\"https:\/\/canvas.wpi.edu\/courses\/14090\/pages\/ultimate-infographic-design-guide\" rel=\"noreferrer noopener\">Ultimate Infographic Design Guide<\/a>: A template may be helpful for planning the layout of an infographic.<\/li><li><a target=\"_blank\" href=\"https:\/\/0-www-addthis-com.librarycatalog.vts.edu\/blog\/2015\/02\/02\/how-to-make-a-successful-infographic\/#.XylYeihKiUk\" rel=\"noreferrer noopener\">How to Make a Successful Infographic<\/a>: An effective infographic has an attention-getting header and a simple layout.<\/li><li><a target=\"_blank\" href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/infographics.html\" rel=\"noreferrer noopener\">Infographics and Flyers<\/a>: Users may be more likely to respond to the graphical content of an infographic than they would text-heavy content.<\/li><li><a target=\"_blank\" href=\"https:\/\/ibit.temple.edu\/analytics\/files\/2015\/10\/Art-of-infographics-2015.pdf\" rel=\"noreferrer noopener\">The Art of Infographics<\/a>: Data visualization typically includes charts, and infographics are designed to tell a story. Data visualization doesn&#8217;t include an infographic, but infographics can include data visualization.<\/li><li><a target=\"_blank\" href=\"https:\/\/wiki.rice.edu\/confluence\/download\/attachments\/17074888\/Fall2016-Infographics-Handout.pdf?version=1&amp;modificationDate=1478721483025&amp;api=v2\" rel=\"noreferrer noopener\">Introduction to Data Visualization and Infographics<\/a>: The word &#8220;infographic&#8221; combines the words &#8220;information&#8221; and &#8220;graphic.&#8221;<\/li><li><a target=\"_blank\" href=\"https:\/\/guides.lib.unc.edu\/ld.php?content_id=33197056\" rel=\"noreferrer noopener\">Infographic Planning Worksheet<\/a>: Use this worksheet to plan an infographic, from brainstorming your topic to sketching the layout.<\/li><li><a target=\"_blank\" href=\"http:\/\/animalwelfare.ucdavis.edu\/uploads\/6\/3\/7\/0\/63703691\/infographic_design_basics_may2019.pdf\" rel=\"noreferrer noopener\">Infographic Design Basics<\/a>: An infographic needs a specific focus to impart to your audience.<\/li><li><a target=\"_blank\" href=\"https:\/\/digital.bu.edu\/digital-multimedia-commons\/5607\/\" rel=\"noreferrer noopener\">What Are Infographics? Seven Common Types of Infographics<\/a>: This video tutorial presents seven different types of infographic designs that you can use to present information.<\/li><li><a target=\"_blank\" href=\"https:\/\/www.wright.edu\/center-for-teaching-and-learning\/blog\/article\/using-infographics-in-the-classroom\" rel=\"noreferrer noopener\">Using Infographics in the Classroom<\/a>: Because infographics present succinct information, they are ideal for use in the classroom.<\/li><li><a target=\"_blank\" href=\"https:\/\/govex.jhu.edu\/wiki\/10-dos-donts-creating-infographics\/\" rel=\"noreferrer noopener\">Ten Do&#8217;s and Don&#8217;ts for Creating Infographics<\/a>: Cite sources you use for your infographic, including links to sources when possible.<\/li><li><a target=\"_blank\" href=\"https:\/\/knightcenter.utexas.edu\/mooc\/FunctionalArt_intro_chapter1.pdf\" rel=\"noreferrer noopener\">Infographics and Visualization<\/a>: Infographics need to not only be visually appealing but also be functional and easy to understand.<\/li><li><a target=\"_blank\" href=\"https:\/\/library.earlham.edu\/infographics\" rel=\"noreferrer noopener\">Infographic Information<\/a>: An effective infographic is a balance of information and graphics without too much text.<\/li><li><a target=\"_blank\" href=\"https:\/\/at.blogs.wm.edu\/infographics-as-alternatives-to-traditional-writing-assignments-what-why-and-how\/\" rel=\"noreferrer noopener\">The Whats, Whys, and Hows of Infographic Assignments<\/a>: Infographics can be informative, instructive, descriptive, or persuasive in nature.<\/li><li><a target=\"_blank\" href=\"https:\/\/www.csusm.edu\/ats\/idesign\/toolkits\/infographics.html\" rel=\"noreferrer noopener\">What Are Infographics?<\/a>&nbsp;Infographics are an effective way to maintain people&#8217;s interest as you provide information.<\/li><li><a target=\"_blank\" href=\"https:\/\/comp.okstate.edu\/images\/engl1213\/engl-1213-supplemental-readings\/1213-rhetoric-infographic-design.pdf\" rel=\"noreferrer noopener\">A Brief Rhetoric of Infographic Design<\/a>: Although infographics need to have a simple design, the process of designing them can be very complex.<\/li><li><a target=\"_blank\" href=\"https:\/\/lib.dr.iastate.edu\/cgi\/viewcontent.cgi?article=6723&amp;context=etd\" rel=\"noreferrer noopener\">Designing Infographics<\/a>: Static infographics are designed for printing, while animated infographics are designed to be viewed online or with animation software.<\/li><li><a target=\"_blank\" href=\"https:\/\/www.cs.tufts.edu\/~remco\/publications\/2015\/CHI2015-Aesthetics.pdf\" rel=\"noreferrer noopener\">Infographic Aesthetics: Designing for the First Impression<\/a>: Many companies have begun using infographics as an effective means of capturing readers&#8217; attention.<\/li><li><a target=\"_blank\" href=\"https:\/\/guides.lib.vt.edu\/c.php?g=164609&amp;p=1080843\" rel=\"noreferrer noopener\">Infographics: Data Visualization<\/a>: Infographics help enhance readers&#8217; perception of data trends and help them retain the information more effectively.<\/li><li><a target=\"_blank\" href=\"http:\/\/biostat.ufl.edu\/resources\/e-learning-resources\/how-to\/how-to-create-an-infographic\/\" rel=\"noreferrer noopener\">How to Create an Infographic<\/a>: Consider what you want to communicate and determine your audience before you create an infographic.<\/li><li><a target=\"_blank\" href=\"http:\/\/web.simmons.edu\/~grovesd\/comm244\/notes\/week3\/css-picking-colors\" rel=\"noreferrer noopener\">How to Pick Colors<\/a>: Color-pickers enable you to establish a color palette for your infographic.<\/li><li><a target=\"_blank\" href=\"https:\/\/www.rasmussen.edu\/degrees\/design\/blog\/psychology-of-color\/\" rel=\"noreferrer noopener\">The Graphic Designer&#8217;s Guide to the Psychology of Color<\/a>: Color psychology studies how colors affect both behaviors and emotions.<\/li><li><a target=\"_blank\" href=\"https:\/\/platt.edu\/blog\/psychology-color-graphic-design\/\" rel=\"noreferrer noopener\">The Psychology of Color and Graphic Design<\/a>: Warm colors such as red and orange often evoke positive and happy responses.<\/li><li><a target=\"_blank\" href=\"https:\/\/www.lafilm.edu\/blog\/the-psychology-of-color\/\" rel=\"noreferrer noopener\">What Exactly Is the Psychology of Color?<\/a>&nbsp;Color psychology suggests that blue evokes calmness and peace.<\/li><li><a target=\"_blank\" href=\"https:\/\/digitalcommons.liberty.edu\/cgi\/viewcontent.cgi?article=1118&amp;context=honors\" rel=\"noreferrer noopener\">Color Psychology and Graphic Design:&nbsp;<\/a><a target=\"_blank\" href=\"https:\/\/www.businesspundit.com\/category\/business\/\" rel=\"noreferrer noopener\">Business<\/a><a target=\"_blank\" href=\"https:\/\/digitalcommons.liberty.edu\/cgi\/viewcontent.cgi?article=1118&amp;context=honors\" rel=\"noreferrer noopener\">&nbsp;Applications<\/a>: Color has an influence on perception and preferences, so choose colors carefully when creating an infographic.<\/li><li><a target=\"_blank\" href=\"https:\/\/www.bemidjistate.edu\/academics\/honors\/wp-content\/uploads\/sites\/73\/2017\/03\/Color-The-Influence-on-Visual-Communication-Pierson-Amy.pdf\" rel=\"noreferrer noopener\">Color and its Influence on Visual Communication<\/a>: Colors stimulate the senses, symbolize concepts, and trigger memories and emotional responses.<\/li><li><a target=\"_blank\" href=\"https:\/\/affect.media.mit.edu\/pdfs\/05.larson-picard.pdf\" rel=\"noreferrer noopener\">The Aesthetics of Reading<\/a>: Typography and font choices have an impact on how readers perceive the message.<\/li><li><a target=\"_blank\" href=\"https:\/\/blogs.uoregon.edu\/kaitlynchock\/2013\/12\/11\/5-tips-for-designing-an-infographic\/\" rel=\"noreferrer noopener\">Five Tips for Designing an Infographic<\/a>: White space on an infographic helps make it more visually appealing and simple.<\/li><li><a target=\"_blank\" href=\"https:\/\/library.centre.edu\/Infographics\" rel=\"noreferrer noopener\">Effective Infographics for&nbsp;<\/a><a target=\"_blank\" href=\"https:\/\/www.businesspundit.com\/category\/marketing\/\" rel=\"noreferrer noopener\">Marketing<\/a>: Outline the story you want to tell before you design your infographic.<\/li><li><a target=\"_blank\" href=\"https:\/\/canvas.uw.edu\/courses\/952982\/pages\/learn-about-text-uses-and-association-strategies\" rel=\"noreferrer noopener\">Text Uses and Strategies<\/a>: Position text near the element it refers to for readers&#8217; ease, also making the text the same color as the visual element as long as the text is easy to read.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>An infographic is n graphic with minimal text designed to provide easy-to-understand information about a specific topic. Infographics need to be engaging and simple, providing specific information that viewers want. With careful planning, you can create an infographic on a business or marketing topic that&#8217;s well-received. Clarify the Purpose Determine the specific purpose of the [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":77985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11365,11349],"tags":[],"class_list":{"0":"post-77984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"category-marketing"},"acf":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/77984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/comments?post=77984"}],"version-history":[{"count":3,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/77984\/revisions"}],"predecessor-version":[{"id":78303,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/77984\/revisions\/78303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media\/77985"}],"wp:attachment":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media?parent=77984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/categories?post=77984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/tags?post=77984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}