{"id":67911,"date":"2016-05-24T13:10:16","date_gmt":"2016-05-24T17:10:16","guid":{"rendered":"http:\/\/www.businesspundit.com\/?p=67911"},"modified":"2020-09-21T13:34:07","modified_gmt":"2020-09-21T17:34:07","slug":"gopro-surges-after-red-bull-invests-in-the-company-05-2016","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/gopro-surges-after-red-bull-invests-in-the-company-05-2016\/","title":{"rendered":"GoPro surges after Red Bull invests in the company"},"content":{"rendered":"

\"GoPro<\/p>\n

GoPro shares surged by 7% after the company announced a new investment from energy drink company Red Bull.<\/p>\n

The extreme sports camera equipment company has watched its stock plunge by 45% this year. Its shares are still trading 90% below its all-time high since going public in 2014.<\/p>\n

Red Bull is getting GoPro stock as part of the deal. However, the company’s have not disclosed the exact price of the partnership.<\/p>\n

GoPro CEO Nick Woodman says the partnership is “very strategic” for the company. “We share the same vision … to inspire the world to live a bigger life,” he added.<\/p>\n

Dietrich Mateschitz, founder and CEO of Red Bull, said the two companies “will amplify our collective international reach, the power of our content and ability to fascinate.”<\/p>\n

The Red Bull name, ranked at the 74th most valuable brand name in the world by Lego, could help push GoPro sales through the roof.<\/p>\n

Red Bull operates its own popular online video networks focusing on action sports and GoPro has a media partnership with the National Hockey League.GoPro’s sales are in a downward spiral. Revenues plunged nearly 50% in its most recent quarter.<\/p>\n

GoPro’s sales are in a downward spiral with revenues plunging nearly 50% in its most recent quarter.<\/p>\n

In the meantime, the GoPro Karma, a new drone, is expected to push the company’s profits up in 2016.<\/p>\n

There have been previous hints that GoPro could be an acquisition target for Apple or Google.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

GoPro shares surged by 7% after the company announced a new investment from energy drink company Red Bull. The extreme sports camera equipment company has watched its stock plunge by 45% this year. Its shares are still trading 90% below its all-time high since going public in 2014. Red Bull is getting GoPro stock as […]<\/p>\n","protected":false},"author":33,"featured_media":67912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7372,25,26,8281],"tags":[8036,11126],"class_list":{"0":"post-67911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"category-business","9":"category-finance","10":"category-markets","11":"tag-gopro","12":"tag-red-bull"},"acf":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/67911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/comments?post=67911"}],"version-history":[{"count":1,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/67911\/revisions"}],"predecessor-version":[{"id":67913,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/67911\/revisions\/67913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media\/67912"}],"wp:attachment":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media?parent=67911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/categories?post=67911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/tags?post=67911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}