{"id":66568,"date":"2016-04-25T11:23:04","date_gmt":"2016-04-25T15:23:04","guid":{"rendered":"http:\/\/www.businesspundit.com\/?p=66568"},"modified":"2016-04-25T11:23:04","modified_gmt":"2016-04-25T15:23:04","slug":"google-creating-in-house-startup-incubator-for-its-own-employees-04-2016","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/google-creating-in-house-startup-incubator-for-its-own-employees-04-2016\/","title":{"rendered":"Google is creating an in-house startup incubator for its own employees"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-66569 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/04\/Google-Incubator-for-employees.jpeg\" alt=\"Google Incubator for employees\" width=\"822\" height=\"462\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/04\/Google-Incubator-for-employees.jpeg 822w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/04\/Google-Incubator-for-employees-300x169.jpeg 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/04\/Google-Incubator-for-employees-768x432.jpeg 768w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/04\/Google-Incubator-for-employees-600x337.jpeg 600w\" data-sizes=\"(max-width: 822px) 100vw, 822px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 822px; --smush-placeholder-aspect-ratio: 822\/462;\" \/><\/p>\n<p>Google is planning to keep its talent closer to home by creating an in-house startup incubator for its most entrepreneurial employees, according to a report by\u00a0<a href=\"http:\/\/go.theinformation.com\/4055a3\" target=\"_blank\" rel=\"nofollow noopener\">The Information<\/a>.<\/p>\n<p>The incubator is called \u201cArea 120\u201d and will be headed up by Google executives Don Harrison and Bradley Horowitz.<\/p>\n<p>Here\u2019s how Area 120\u00a0is setup:<\/p>\n<ul>\n<li>Teams at Google will must submit a\u00a0business plan and apply to join Area 120.<\/li>\n<li>If the proposal is accept the\u00a0teams\u00a0will get to work full-time on their idea for several months.<\/li>\n<li>Once they have completed their project they can pitch\u00a0Google for additional funding and create a new company that Google will invest in.<\/li>\n<\/ul>\n<p>The name \u201cArea 120\u201d is a reference to Google\u2019s famous \u201c20% time&#8221; which was explained in a 2004 IPO letter by co-founder Larry Page and Sergey Brin:<\/p>\n<p>&#8220;We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google,&#8221;\u00a0<a href=\"http:\/\/investor.google.com\/corporate\/2004\/ipo-founders-letter.html\" target=\"_blank\" rel=\"nofollow noopener\">they wrote<\/a>. &#8220;This empowers them to be more creative and innovative. Many of our significant advances have happened in this manner.&#8221;<\/p>\n<p>There have been questions over the last few years about whether 20% time still exists within the company.<\/p>\n<p>20% time has helped create Google News, Gmail, and AdSense, among other projects.<\/p>\n<p>Area 120 seems to be a bid to encourage more of that entrepreneurial spirit to stay within Google and the company&#8217;s parent company, Alphabet.<\/p>\n<p>Area 120 will be located inside one of Google\u2019s San Francisco office buildings.<\/p>\n<p><a href=\"http:\/\/go.theinformation.com\/4055a3\" target=\"_blank\" rel=\"nofollow noopener\">Read the entire\u00a0story at The Information.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is planning to keep its talent closer to home by creating an in-house startup incubator for its most entrepreneurial employees, according to a report by\u00a0The Information. The incubator is called \u201cArea 120\u201d and will be headed up by Google executives Don Harrison and Bradley Horowitz. Here\u2019s how Area 120\u00a0is setup: Teams at Google will [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":66569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,7372],"tags":[168,10882,10883],"class_list":{"0":"post-66568","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-technology","9":"tag-google","10":"tag-google-incubator","11":"tag-incubator"},"acf":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/66568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/comments?post=66568"}],"version-history":[{"count":2,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/66568\/revisions"}],"predecessor-version":[{"id":66571,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/66568\/revisions\/66571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media\/66569"}],"wp:attachment":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media?parent=66568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/categories?post=66568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/tags?post=66568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}