{"id":64256,"date":"2016-02-22T13:19:30","date_gmt":"2016-02-22T18:19:30","guid":{"rendered":"http:\/\/www.businesspundit.com\/?p=64256"},"modified":"2020-09-21T13:34:02","modified_gmt":"2020-09-21T17:34:02","slug":"mastercard-to-offer-selfie-authentication-to-approve-online-purchases-02-2016","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/mastercard-to-offer-selfie-authentication-to-approve-online-purchases-02-2016\/","title":{"rendered":"MasterCard to offer selfie authentication to approve online purchases"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-64257 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/02\/MasterCard-to-offer-selfie-authentication.jpg\" alt=\"MasterCard to offer selfie authentication\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/02\/MasterCard-to-offer-selfie-authentication.jpg 800w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/02\/MasterCard-to-offer-selfie-authentication-300x169.jpg 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/02\/MasterCard-to-offer-selfie-authentication-768x432.jpg 768w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2016\/02\/MasterCard-to-offer-selfie-authentication-600x338.jpg 600w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/p>\n<p>MasterCard wants customers to take a selfie in order to validate their online purchases.<\/p>\n<p>The new platform, launching for mobile devices, allows customers to authenticate their purchases using their fingerprint or by taking a new selfie.<\/p>\n<p>MasterCard is rolling out the technology to the US, Canada, the UK, and some European countries over the next few months.<\/p>\n<p>The new\u00a0authentication technology should become commonplace in the next five\u00a0years, according Ajay Bhalla, president of enterprise security solutions at MasterCard.<\/p>\n<p>MasterCard believes selfies and fingerprints are more safe than typed passwords, and therefore a better option for online purchases.<\/p>\n<p>Customers who want to try selfie authentication will have to download a special MasterCard app that will allow them to take a photo each time they make an online purchase.<\/p>\n<p>Users will be required to blink as they take a new photo from within the app, ensuring that they are offering a new picture and not using a previously taken photo to trick the program.<\/p>\n<p>The fingerprint authentication can be used on new smartphones that feature the ability to implement the technology, including the iPhone 6 and iPhone 6S.<\/p>\n<p>Among other possibly authentication methods being tested by MasterCard are heartbeat rate monitoring, Iris scans, and voice recognition.<\/p>\n<p>HSBC said last week that millions of account holders will soon be able to use\u00a0<a href=\"https:\/\/www.businesspundit.com\/hsbc-is-rolling-out-fingerprint-and-voice-passwords-02-2016\/\">voice and fingerprints to verify their accounts.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MasterCard wants customers to take a selfie in order to validate their online purchases. The new platform, launching for mobile devices, allows customers to authenticate their purchases using their fingerprint or by taking a new selfie. MasterCard is rolling out the technology to the US, Canada, the UK, and some European countries over the next [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":64257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7677],"tags":[6525,10141,10142],"class_list":{"0":"post-64256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail","8":"tag-mastercard","9":"tag-selfie-authentication","10":"tag-selfies"},"acf":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/64256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/comments?post=64256"}],"version-history":[{"count":1,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/64256\/revisions"}],"predecessor-version":[{"id":64258,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/64256\/revisions\/64258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media\/64257"}],"wp:attachment":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media?parent=64256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/categories?post=64256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/tags?post=64256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}