{"id":58724,"date":"2015-11-08T13:34:45","date_gmt":"2015-11-08T19:34:45","guid":{"rendered":"http:\/\/www.businesspundit.com\/?p=58724"},"modified":"2015-11-08T13:35:46","modified_gmt":"2015-11-08T19:35:46","slug":"snapchat-video-is-starting-to-catch-up-to-facebook","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/snapchat-video-is-starting-to-catch-up-to-facebook\/","title":{"rendered":"Snapchat Video Is Starting To Catch Up To Facebook"},"content":{"rendered":"<p><a href=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-58726 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals.jpg\" alt=\"Snapchat Video views - Daily Totals\" width=\"800\" height=\"600\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals.jpg 800w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals-300x225.jpg 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals-600x450.jpg 600w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals-20x15.jpg 20w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals-40x30.jpg 40w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals-80x60.jpg 80w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2015\/11\/Snapchat-Video-views-Daily-Totals-683x512.jpg 683w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/><\/a><\/p>\n<p>Snapchat videos have reached 6 billion plays per day according to the Financial Times.<\/p>\n<p>In May the company was delivering just 2 billion video plays on a daily basis.<\/p>\n<p>Snapchat confirmed the view count but declined to give any further details about its quick climb.<\/p>\n<p>The new 6 billion figure means Snapchat is quickly closing the video gap with Facebook, which last week said it had doubled its number of daily video views to 8 billion, up from 4 billion in April.<\/p>\n<p>While Facebook attracts 1 billion daily active users, Snapchat is responsible for only 10% of that number with 100 million users logging in daily. That means Snapchat&#8217;s smaller userbase is far more engaged with videos.<\/p>\n<p>It&#8217;s worth mentioning that Snapchat typically features shorter videos, which may account for the sheer number of videos users watch.<\/p>\n<p><a href=\"http:\/\/digiday.com\/platforms\/snapchats-bold-strategy-charges-brands-videos-zero-seconds\/\" target=\"_blank\" rel=\"noopener\">Digiday<\/a> reported in August that Snapchat had been charging advertisers for video ads viewed for less than a second. Facebook, on the other hand, counts a video as being &#8220;viewed&#8221; if it has been watched for three seconds or more.<\/p>\n<p>Online video metrics are\u00a0an increasingly important factor for platforms.\u00a0According to <a href=\"http:\/\/www.businessinsider.com\/snapchat-generates-6-billion-video-views-a-day-2015-11\" target=\"_blank\" rel=\"noopener\">Business Insider<\/a>, &#8220;online video is the fastest-growing segment in the digital advertising sector. The online video ad market in the US is projected to grow 33.8% this year to $7.7 billion.&#8221;<\/p>\n<p>That number is expected to grow to $14.4 billion by 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat videos have reached 6 billion plays per day according to the Financial Times. In May the company was delivering just 2 billion video plays on a daily basis. Snapchat confirmed the view count but declined to give any further details about its quick climb. The new 6 billion figure means Snapchat is quickly closing [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":58726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,54,7281,7372],"tags":[3656,8892,7666,8891,8893],"class_list":{"0":"post-58724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-media","9":"category-social-media","10":"category-technology","11":"tag-facebook","12":"tag-facebook-video","13":"tag-snapchat","14":"tag-snapchat-video","15":"tag-social-videos"},"acf":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/58724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/comments?post=58724"}],"version-history":[{"count":0,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/58724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media\/58726"}],"wp:attachment":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media?parent=58724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/categories?post=58724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/tags?post=58724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}