{"id":38478,"date":"2011-06-20T14:47:17","date_gmt":"2011-06-20T20:47:17","guid":{"rendered":"http:\/\/www.businesspundit.com\/?p=38478"},"modified":"2015-12-29T14:09:16","modified_gmt":"2015-12-29T20:09:16","slug":"10-ad-campaigns-that-backfired-badly","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/","title":{"rendered":"10 Ad Campaigns That Backfired Badly"},"content":{"rendered":"<p style=\"text-align: center\"><a href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/atlanticcity_6-22_01-2\/\" rel=\"attachment wp-att-38505\"><img decoding=\"async\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/atlanticcity_6-22_011.jpg\" alt=\"\" width=\"500\" height=\"333\" class=\"aligncenter size-full wp-image-38505 lazyload\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/atlanticcity_6-22_011.jpg 500w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/atlanticcity_6-22_011-300x199.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/333;\" \/><\/a><\/p>\n<p>Occasionally advertising executives fail to hit the mark; a joke that passed at the focus group stage ends up flatlining when it hits the TV screen or billboard space. However, sometimes we\u2019re cursed, or perhaps even blessed, with beholding the moments when adverts truly backfire, spinning off ungraciously into the land of ironic failure. Here is a collation of the top ten most cringe-worthy, backfiring ads.<!--more--><\/p>\n<h2>10.\u00a0Groupon Superbowl Ad<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38484\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/groupon-2\/\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-38484 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/groupon-600x338.jpg\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/groupon-600x338.jpg 600w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/groupon-300x169.jpg 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/groupon.jpg 763w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>The deal-of-the-day discount company Groupon fumbled the ball with this ad aired during Super Bowl XLV and starring Timothy Hutton. Conceived as a parody of the struggles of the Tibetan people, comparing them to the promotion of a Chicago Himalayan restaurant, Groupon ended up making a rather crass statement about conveniences enjoyed in the West while others experience oppression.<\/p>\n<div id=\"g1-fluid-wrapper-counter-1\" class=\"g1-fluid-wrapper \" style=\"width:710px;\" data-g1-fluid-width=\"710\" data-g1-fluid-height=\"399\">\n<div class=\"g1-fluid-wrapper-inner\" style=\"padding-bottom:56.197183098592%;\">\n\t       <iframe width=\"710\" height=\"399\" data-src=\"https:\/\/www.youtube.com\/embed\/xwgYqIZUtZ0?feature=oembed\" frameborder=\"0\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\t       <\/div>\n<\/p><\/div>\n<p>As one Twitter user aptly commented: \u201cGroupon seems to have achieved the unique feat of paying $3m to lose customers who previously loved them.\u201d<\/p>\n<h2>9. Nike Write The Future<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38489\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/nike-football\/\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-38489 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Nike-Football-600x450.jpg\" alt=\"\" width=\"600\" height=\"450\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Nike-Football-600x450.jpg 600w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Nike-Football-300x225.jpg 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Nike-Football.jpg 800w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;\" \/><\/a><\/p>\n<p>Nike\u2019s 2010 FIFA World Cup advert was a sight to behold. Breathtaking soccer from global superstars was combined with intelligent filmmaking. However, the irony of its \u2018write the future\u2019 tagline came to the fore when the major stars featured in the ad and their national teams all failed to break out as anything more than mediocre performances \u2014 or, as in the case of Brazilian Ronaldinho, didn&#8217;t even make the cut.<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=dBZtHAVvslQ<\/p>\n<p>Perhaps even more strangely, two of the teams shown in attitudes of defeat, Spain and the Netherlands, actually went on to make it to the final. Who saw that coming? Not the ad execs, it seems.<\/p>\n<h2>8. Whopper Virgins<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38480\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/burger-king-2\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38480 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Burger-King.jpg\" alt=\"\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Burger-King.jpg 600w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Burger-King-300x200.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/a><\/p>\n<p>In December 2008, Burger King bought the rights to an advertising campaign which was built around the concept of getting people in remote regions of the world to do a taste test between Burger King\u2019s \u2018Whopper\u2019 and the McDonald&#8217;s \u2018Big Mac\u2019, having never eaten a hamburger.<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=Apte_wCDr9Q<\/p>\n<p>Despite, perhaps predictably, winning the mantle of \u2018best burger,\u2019 Burger King was to come under fire for the transparently exploitative and patronizing connotations of the advert.<\/p>\n<h2>7. McDonald&#8217;s: I\u2019d Hit It<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38497\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/idhitit\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38497 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Idhitit.jpg\" alt=\"\" width=\"481\" height=\"257\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Idhitit.jpg 481w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Idhitit-300x160.jpg 300w\" data-sizes=\"(max-width: 481px) 100vw, 481px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 481px; --smush-placeholder-aspect-ratio: 481\/257;\" \/><\/a><\/p>\n<p>Add teenagers\u2019 slang and older people wanting to sell to teenagers and what do you get? A huge backfire. Ad designers at McDonald\u2019s clearly did not know what &#8220;I\u2019d hit it&#8221; meant in the vernacular of the younger generation, or else they probably would have refrained from juxtaposing a crudely chauvinistic approval of a woman\u2019s sexual appeal \u2014 but nothing else \u2014 with their cheeseburgers. In its full glory the ad\u2019s tagline reads, \u201cDouble Cheeseburger? I\u2019d hit it.\u00a0I\u2019m a Dollar Menu guy.\u201d Classy stuff, guys.<\/p>\n<h2>6. Spirit Airlines<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38491\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/spirit-airlines\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38491 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Spirit-Airlines.jpg\" alt=\"\" width=\"399\" height=\"277\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Spirit-Airlines.jpg 399w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Spirit-Airlines-300x208.jpg 300w\" data-sizes=\"(max-width: 399px) 100vw, 399px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 399px; --smush-placeholder-aspect-ratio: 399\/277;\" \/><\/a><\/p>\n<p>Famed for its extra charges, US airline Spirit Airline\u2019s June 2010 campaign promised consumers glorious beaches, but ended up landing the company in hot water instead. In the wake of the devastating BP oil spill, which not only killed huge amounts of wildlife but also savaged local economies, Spirit promoted flights to beaches in destinations such as Cancun and Puerto Rico that were untouched by the crisis, with the tagline: &#8220;Check out the oil on our beaches.&#8221; This was juxtaposed with an image of a sun tan oil-drenched girl in a bikini. Even those hardened to the odd risqu\u00e9 joke found this one a bit much.<\/p>\n<h2>5. Cadbury\u2019s Kashmir<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38481\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/cadbury-2\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38481 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Cadbury.jpg\" alt=\"\" width=\"128\" height=\"128\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 128px; --smush-placeholder-aspect-ratio: 128\/128;\" \/><\/a><\/p>\n<p>There are some things that make you want the ground to swallow you up. A colonialist past combined with politically insensitive humor meets this mark. In 2002, the historically British Cadbury brand ran a newspaper advert for its \u2018Temptations\u2019 chocolate which compared  the product to the disputed territory of Kashmir \u2014 where in the decade prior to the ad almost 50,000 people had died \u2014 insofar as it was claimed both were: &#8220;Too good to share.&#8221; Printed to be read on August 15th, Indian Independence Day, this confectionery left nothing but a bitter taste.<\/p>\n<h2>4. KFC Australia<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38488\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/kfc-australia\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38488 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/KFC-Australia.jpg\" alt=\"\" width=\"485\" height=\"332\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/KFC-Australia.jpg 485w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/KFC-Australia-300x205.jpg 300w\" data-sizes=\"(max-width: 485px) 100vw, 485px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 485px; --smush-placeholder-aspect-ratio: 485\/332;\" \/><\/a><\/p>\n<p>KFC\u2019s American directors were quick to pull a KFC ad in Australia as soon as it had crossed the Pacific via YouTube and the internet. The ad featured a white Aussie bloke using KFC\u2019s fried chicken to pacify a crowd of over-excited black fans of the opposing West Indies team during a cricket match (with a much anticipated &#8216;test match&#8217; between the two sides on the horizon when it aired).<\/p>\n<div id=\"g1-fluid-wrapper-counter-2\" class=\"g1-fluid-wrapper \" style=\"width:710px;\" data-g1-fluid-width=\"710\" data-g1-fluid-height=\"399\">\n<div class=\"g1-fluid-wrapper-inner\" style=\"padding-bottom:56.197183098592%;\">\n\t       <iframe width=\"532\" height=\"399\" data-src=\"https:\/\/www.youtube.com\/embed\/Z5-awWH91zQ?feature=oembed\" frameborder=\"0\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\t       <\/div>\n<\/p><\/div>\n<p>It had been on the air for 3 weeks without a whisper of dissent Down Under, but US customers were shocked by the similarity of the ad&#8217;s message to harmful and deeply offensive stereotypes of African Americans.<\/p>\n<h2>3. Pregnant Nun Ice Cream<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38487\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/ice-cream-nun-3\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38487 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Ice-cream-nun2.jpg\" alt=\"\" width=\"468\" height=\"677\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Ice-cream-nun2.jpg 468w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/Ice-cream-nun2-207x300.jpg 207w\" data-sizes=\"(max-width: 468px) 100vw, 468px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/677;\" \/><\/a><\/p>\n<p>Ad watchdogs were able to intercede on the eve of the Pope\u2019s visit to Britain in 2010 to prevent the release of an advert for Antonio Federici ice cream. The print ad in question featured a heavily pregnant nun about to gorge on ice cream whilst in church. Amid worries over a perceived decline in moral values in the UK, the permissibility of the advert wasn\u2019t helped by its tagline: &#8220;Immaculately conceived \u2014 ice cream is our religion.&#8221; One that misfired before it could backfire but doubtless something of an embarrassment for the ice cream makers nonetheless.<\/p>\n<h2>2. Vodafone Egypt<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38492\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/mideast-egypt-protest\/\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-38492 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/vodafone-egypt-600x400.jpg\" alt=\"\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/vodafone-egypt-600x400.jpg 600w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/vodafone-egypt-300x200.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/a><\/p>\n<p>Here comes Vodafone\u2019s cringe-inducing ad campaign in the aftermath of Egypt\u2019s January 25th revolution of 2011. In the dramatic and somber ad, a man, symbolizing the voice of Egypt and the voice of Vodafone, speaks of the things &#8220;we&#8221; can achieve \u2014 implying that Vodafone had a prominent role in the revolution.<\/p>\n<div id=\"g1-fluid-wrapper-counter-3\" class=\"g1-fluid-wrapper \" style=\"width:710px;\" data-g1-fluid-width=\"710\" data-g1-fluid-height=\"399\">\n<div class=\"g1-fluid-wrapper-inner\" style=\"padding-bottom:56.197183098592%;\">\n\t       <iframe frameborder=\"0\" width=\"538\" height=\"399\" data-src=\"https:\/\/www.dailymotion.com\/embed\/video\/xj3azr\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\t       <\/div>\n<\/p><\/div>\n<p>The telecommunications company faced a backlash over the ad, as the reality was that they in fact cut their services whilst the uprising was going on, allegedly under government orders. Ah yes, the things that &#8220;we&#8221; can do together.<\/p>\n<h2>1. Sony PSP Black vs White<\/h2>\n<p style=\"text-align: center\"><a rel=\"attachment wp-att-38490\" href=\"https:\/\/www.businesspundit.com\/10-ad-campaigns-that-backfired-badly\/psp-white\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-38490 lazyload\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/PSP-White.jpg\" alt=\"\" width=\"425\" height=\"308\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/PSP-White.jpg 425w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/06\/PSP-White-300x217.jpg 300w\" data-sizes=\"(max-width: 425px) 100vw, 425px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 425px; --smush-placeholder-aspect-ratio: 425\/308;\" \/><\/a><\/p>\n<p>In anticipation of the launch of Sony\u2019s ceramic-white PSP, the company embarked upon a bizarre ad campaign featuring over 100 unique images and adverts with the motif of black vs white. To the surprise of, well, nobody, many people found these ads, which featured racial representations of \u2018black\u2019 and \u2018white\u2019 characters violently attacking one another, rather offensive, to say the least. Sony denied that there was any racial message intended, and that the aesthetics were simply chosen as a representation of the \u2018blackness\u2019 and \u2018whiteness\u2019 of the respective consoles. Ahem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Occasionally advertising executives fail to hit the mark; a joke that passed at the focus group stage ends up flatlining when it hits the TV screen or billboard space. However, sometimes we\u2019re cursed, or perhaps even blessed, with beholding the moments when adverts truly backfire, spinning off ungraciously into the land of ironic failure. Here [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":38492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[7010,7011,7136,120,4287,6971,5305],"class_list":{"0":"post-38478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-ads","9":"tag-adverts","10":"tag-backfired","11":"tag-commercials","12":"tag-fail","13":"tag-fails","14":"tag-toparticles"},"acf":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/38478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/comments?post=38478"}],"version-history":[{"count":1,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/38478\/revisions"}],"predecessor-version":[{"id":61654,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/38478\/revisions\/61654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media\/38492"}],"wp:attachment":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media?parent=38478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/categories?post=38478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/tags?post=38478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}