{"id":37907,"date":"2011-05-10T14:35:28","date_gmt":"2011-05-10T20:35:28","guid":{"rendered":"http:\/\/www.businesspundit.com\/?p=37907"},"modified":"2015-10-31T09:03:13","modified_gmt":"2015-10-31T15:03:13","slug":"user-interface-and-site-usability-brands-whove-done-it-right","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/","title":{"rendered":"User Interface and Site Usability &#8211; Brands Who&#8217;ve Done It Right"},"content":{"rendered":"<div>\n<p>How  many times have you clicked on a search result only to land on a page  that&#8217;s just not user friendly? If you&#8217;re like most Internet users, it&#8217;s a  regular occurrence. And, like most, you probably click that back button  within seconds. However, when you find a site that has a great  interface and you seem to automatically know how to use the features,  you bookmark it just as quickly so you&#8217;ll always know how to find it  again.<\/p>\n<p>If this sounds like you, check out these sites. Every one is  extremely usable with a great user interface&#8211;they&#8217;re definitely worth a  place of honor on your favorites list.<\/p>\n<h3><!--more--><strong>Metrofax <\/strong><\/h3>\n<p><a rel=\"attachment wp-att-37911\" href=\"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/metrofax\/\"><img decoding=\"async\" class=\"size-full wp-image-37911 aligncenter lazyload\" title=\"metrofax\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/metrofax.png\" alt=\"\" width=\"573\" height=\"436\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/metrofax.png 1012w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/metrofax-300x228.png 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/metrofax-600x456.png 600w\" data-sizes=\"(max-width: 573px) 100vw, 573px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 573px; --smush-placeholder-aspect-ratio: 573\/436;\" \/><\/a><\/p>\n<p>This company recently launched their new site on May 3rd. As you explore the <a href=\"http:\/\/www.metrofax.com\" target=\"_blank\" rel=\"noopener\">Metrofax Internet Faxing<\/a> redesign,  notice that the site&#8217;s purpose is instantly recognizable and you can  immediately see how to navigate the site. &#8220;Overview&#8221; &#8220;Features&#8221; and &#8220;How it Works&#8221; is clearly right in the front under a slider box- your eyes are drawn to whatever information you would need. If you saw the old site you would notice how much it&#8217;s changed.<\/p>\n<h3>Digg<\/h3>\n<p><a rel=\"attachment wp-att-37912\" href=\"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/digg\/\"><img decoding=\"async\" class=\"size-full wp-image-37912 aligncenter lazyload\" title=\"Digg\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Digg.png\" alt=\"\" width=\"546\" height=\"438\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Digg.png 1075w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Digg-300x241.png 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Digg-600x482.png 600w\" data-sizes=\"(max-width: 546px) 100vw, 546px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 546px; --smush-placeholder-aspect-ratio: 546\/438;\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.digg.com\" target=\"_blank\" rel=\"noopener\">Digg<\/a> is an increasingly popular site that offers a great looking and  fast-loading user interface- and while there are some qualms about the change in interface and usage, you have to admit that it&#8217;s a bit cleaner. If you have a lot of content to put on your  site, but you don&#8217;t want it to look too busy or cramped, you can&#8217;t find  a better example of an exceptional format.<\/p>\n<p><strong>Edmunds<\/strong><\/p>\n<p><strong><a rel=\"attachment wp-att-37913\" href=\"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/edmunds-tumblr\/\"><img decoding=\"async\" class=\"size-full wp-image-37913 aligncenter lazyload\" title=\"Edmunds tumblr\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Edmunds-tumblr.png\" alt=\"\" width=\"572\" height=\"546\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Edmunds-tumblr.png 979w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Edmunds-tumblr-300x286.png 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Edmunds-tumblr-600x573.png 600w\" data-sizes=\"(max-width: 572px) 100vw, 572px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 572px; --smush-placeholder-aspect-ratio: 572\/546;\" \/><\/a><br \/>\n<\/strong><\/p>\n<p>Edmunds recently ventured off their blog and made an <a href=\"http:\/\/tumblr.edmunds.com\/\" target=\"_blank\" rel=\"noopener\">Edmunds Tumblr<\/a>&#8211; where they&#8217;ll be focusing more on sharing their company culture (such as Edmunds&#8217; rides) rather than general publisher informaton. You&#8217;ll see that they pulled in the colors and designs of the Edmunds site, while keeping the layout nice, clean and evenly spaced.<\/p>\n<h3>Taptu<\/h3>\n<p><a rel=\"attachment wp-att-37914\" href=\"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/taptu\/\"><img decoding=\"async\" class=\"size-full wp-image-37914 aligncenter lazyload\" title=\"Taptu\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Taptu.png\" alt=\"\" width=\"353\" height=\"517\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Taptu.png 342w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Taptu-205x300.png 205w\" data-sizes=\"(max-width: 353px) 100vw, 353px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 353px; --smush-placeholder-aspect-ratio: 353\/517;\" \/><\/a><\/p>\n<p>The beauty <a href=\"http:\/\/www.taptu.com\/\" target=\"_blank\" rel=\"noopener\">Taptu<\/a> is that they&#8217;ve taken simple to a new  level. Notice the big buttons that instantly catch your attention and  draw the eyes to the navigation tools. It has also effectively used all  of the available screen space to display a ton of thumbnails without  overwhelming the viewer.<\/p>\n<h3>Yellow Pages<\/h3>\n<p><a rel=\"attachment wp-att-37915\" href=\"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/yellowpages\/\"><img decoding=\"async\" class=\"size-full wp-image-37915 aligncenter lazyload\" title=\"yellowpages\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/yellowpages.png\" alt=\"\" width=\"566\" height=\"414\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/yellowpages.png 1039w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/yellowpages-300x219.png 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/yellowpages-600x438.png 600w\" data-sizes=\"(max-width: 566px) 100vw, 566px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 566px; --smush-placeholder-aspect-ratio: 566\/414;\" \/><\/a><\/p>\n<p>When the <a href=\"http:\/\/www.yellowpages.com\/\" target=\"_blank\" rel=\"noopener\">Yellow Pages<\/a> took their famous phone directories from those  legendary paper versions to an online model, they carried their  branding, including that vivid yellow color, with them to give users a  familiar experience. As you view this site, notice the effective use of  spacing to emphasize important information.<\/p>\n<h3>Amazon<\/h3>\n<p><a rel=\"attachment wp-att-37916\" href=\"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/amazon-7\/\"><img decoding=\"async\" class=\"size-full wp-image-37916 aligncenter lazyload\" title=\"amazon\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/amazon.png\" alt=\"\" width=\"439\" height=\"391\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/amazon.png 653w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/amazon-300x267.png 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/amazon-600x534.png 600w\" data-sizes=\"(max-width: 439px) 100vw, 439px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 439px; --smush-placeholder-aspect-ratio: 439\/391;\" \/><\/a><\/p>\n<p>Some of you may not know this, but <a href=\"http:\/\/www.amazon.com\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> started off primarily as a  bookseller. It was the go-to place to find the most obscure publications  imaginable. Now that they&#8217;ve spread out to other markets, they&#8217;ve  continued to make shopping easy and reliable through an extremely usable  interface.<\/p>\n<h3>Bank of America<\/h3>\n<p><a rel=\"attachment wp-att-37917\" href=\"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/bankofamerica\/\"><img decoding=\"async\" class=\"size-full wp-image-37917 aligncenter lazyload\" title=\"bankofamerica\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/bankofamerica.png\" alt=\"\" width=\"354\" height=\"498\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/bankofamerica.png 354w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/bankofamerica-213x300.png 213w\" data-sizes=\"(max-width: 354px) 100vw, 354px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 354px; --smush-placeholder-aspect-ratio: 354\/498;\" \/><\/a><\/p>\n<p>As a mobile app, <a href=\"http:\/\/itunes.apple.com\/us\/app\/bank-america-mobile-banking\/id284847138?mt=8\" target=\"_blank\" rel=\"noopener\">Bank of America<\/a> has made this program extremely  simple and intuitive. When you arrive at the home page, there&#8217;s no  question about what the over-sized buttons mean. Click one to sign in,  another to find nearby locations and others for information about Bank  of America and online banking in general.<\/p>\n<h3>Facebook<\/h3>\n<p><a rel=\"attachment wp-att-37918\" href=\"https:\/\/www.businesspundit.com\/user-interface-and-site-usability-brands-whove-done-it-right\/facebook-7\/\"><img decoding=\"async\" class=\"size-full wp-image-37918 aligncenter lazyload\" title=\"Facebook\" data-src=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Facebook.png\" alt=\"\" width=\"495\" height=\"96\" data-srcset=\"https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Facebook.png 834w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Facebook-300x58.png 300w, https:\/\/www.businesspundit.com\/wp-content\/uploads\/2011\/05\/Facebook-600x116.png 600w\" data-sizes=\"(max-width: 495px) 100vw, 495px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495\/96;\" \/><\/a><\/p>\n<p>Whether you&#8217;re using the full-blown version of <a href=\"http:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> or the mobile  app, all those dedicated users can&#8217;t be wrong. This site features one  of the richest, yet easy, interfaces in today&#8217;s online world. It loads  fast, provides tons of content, looks great and even noobs can use it  with ease. Not much to improve on here!<\/p>\n<p>As you review these sites, you&#8217;ll be pleasantly surprised by their usability.<\/p>\n<p>What website do you love that has a great interface?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How many times have you clicked on a search result only to land on a page that&#8217;s just not user friendly? If you&#8217;re like most Internet users, it&#8217;s a regular occurrence. And, like most, you probably click that back button within seconds. However, when you find a site that has a great interface and you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[3156,7098,876,7097,747,7093,3656,7094,7095,7096,7092],"class_list":{"0":"post-37907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-amazon","9":"tag-app-interface","10":"tag-bank-of-america","11":"tag-business-site-interface","12":"tag-digg","13":"tag-edmunds","14":"tag-facebook","15":"tag-metrofax","16":"tag-site-design","17":"tag-site-usability","18":"tag-taptu"},"acf":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/37907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/comments?post=37907"}],"version-history":[{"count":0,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/37907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media\/37912"}],"wp:attachment":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media?parent=37907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/categories?post=37907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/tags?post=37907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}