{"id":37120,"date":"2011-04-24T15:56:55","date_gmt":"2011-04-24T21:56:55","guid":{"rendered":"http:\/\/www.businesspundit.com\/?p=37120"},"modified":"2020-09-21T13:33:40","modified_gmt":"2020-09-21T17:33:40","slug":"25-least-trustworthy-brands-of-the-past-decade","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/25-least-trustworthy-brands-of-the-past-decade\/","title":{"rendered":"25 Least Trustworthy Brands of the Past Decade"},"content":{"rendered":"

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\nImage: Alex E. Proimos<\/a>\/Flickr<\/em><\/p>\n

What makes you stop trusting a company?<\/strong> Was talking to their customer service people akin to having a conversation with a brick wall? Do your bills more closely resemble Pandora\u2019s Box than something you can actually pay? When you try to resolve things with the company, do they suddenly become slippery?<\/p>\n

These things and more can make any sane person stop trusting a brand. Sadly, many companies still choose bucks over good behavior, especially if they operate in monopolistic or oligopolistic market conditions. Here are 25 of the least trustworthy brands of the past decade. <\/p>\n

<\/p>\n

25. Comcast<\/font><\/p>\n

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\nImage: D.C. Atty<\/a>\/Flickr<\/em><\/p>\n

Comcast isn\u2019t exactly an Internet connection provider you run towards. They have a labyrinthine pricing structure subject to change at anytime\u2014ever been caught with a $70 monthly bill after your promotion runs out?\u2014service centers that rival the DMV in terms of warmth, and connection speeds the company will almost always tell you are working fine, even if it takes 10 minutes for your email to load. Comcast has cornered the \u201cbig and everywhere and omnipotent\u201d theme, so consumers, bereft of choice, keep signing up. <\/p>\n

24. United Airlines (US Airways, Continental) <\/font><\/p>\n

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\nImage: drmcmartin<\/a>\/Wikimedia<\/em><\/p>\n

Depending on the flight, the United experience can range from decent to exquisitely bad. Yet customers, including myself, keep booking because they often offer the best prices. I\u2019m almost reverential, because in all my years of traveling, only United has:<\/p>\n

* Overloaded a 737 in Mexico City to the point that the plane tipped over (12 hours delay). <\/p>\n

* Flown from Vancouver to San Jose with a small hole in the wing.<\/p>\n

* Diverted a full San Diego-bound flight to LAX, then left us stranded at LAX overnight without hotel or shuttle access. The pilot, before leaving my home airport, announced on the PA: “Well, folks, I have to see my family for Christmas, too.” So I’m just gonna drop you off, suckaz!<\/p>\n

* After my luggage went MIA one New Year\u2019s eve, a United representative told me, without blinking, that “we’re part of a union, and we don’t really care. So don’t expect too much.” <\/p>\n

* United actually lost my friend’s mom. She was on her way to India, and they screwed up her connection in Chicago to the point that she had to re-book the flight and prove she’d actually booked it in the first place. I\u2019m duly impressed that United can lose humans as well as luggage, which they lost for her after she arrived in India, too. <\/p>\n

I\u2019ve met some really nice flight attendants and talented pilots on this unwieldy beast of an airline. That fact that they\u2019re getting even bigger now, in the wake of the United-Continental merger, doesn\u2019t give me much hope, however. <\/p>\n

23. Orbitz<\/font><\/p>\n

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Orbitz may have good travel deals, but they seem to be on vacation when it comes to customer service. Saving money by cutting customer service staff and outsourcing what little they have left to people with limited training (and probably low pay, too) does not yield good results. One such outcome is that Orbitz has a reputation for not admitting its own mistakes. Customers complain that they don\u2019t get clear information after booking, either, and that Orbitz customer service is about as pleasant to deal with as a rattlesnake on a hiking trail. Bonus: Other complaints<\/a> include being charged multiple times through the Orbitz website and not actually insuring you through their \u201ctravel insurance\u201d programs. Yowzas. <\/p>\n

22. AT&T<\/font><\/p>\n

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Sluggish repair service, billing practices that make you say \u201cHuh?\u201d, sneaky fees, impossible-to-reach customer service, and the cherry on top of dropped calls make AT&T a favorite for customer complaints<\/a>. Many utilities companies get away with straddling mediocrity when it comes to being loved by consumers. Still, that doesn\u2019t make it right. <\/p>\n

21. Verizon<\/font><\/p>\n

<\/object><\/p>\n

\u201cCan you hear me now?\u201d Many a customer has wanted to say this when begging Verizon to clarify their mysterious charges. You often need to spend an hour or more parked at your local Verizon store just to figure out the basics of how your plan works. They used to sneak in texting charges, but a class action lawsuit stopped that. Now they gouge you when you go over your texting and calling allowances (to their credit, they have started texting you warnings before you go into 10-cents-a-line territory). Their phone reception is good, but they could definitely be more receptive to customers\u2019 needs for transparency. <\/p>\n

20. DirecTV<\/font><\/p>\n

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\nImage: Bisteca<\/a>\/Wikimedia<\/em><\/p>\n

Word on the street is, you pay for using DirecTV. Not just the usual monthly fee, but equipment fees, contract cancellation fees, fees for equipment you never actually had, fees for contracts you never signed, fees for their mistakes, and fees for your fees<\/a>. Why a company whose brand appears in your living room every time you turn on the tube would choose to associate itself with that much frustration is beyond me. It seems that someone decided cutting out decent customer service was a good idea. Word to the wise, it\u2019s not. <\/p>\n

19. Citibank<\/font><\/p>\n

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\nImage: Uris<\/a>\/Wikimedia<\/em><\/p>\n

As with other big banks, loyal customers don\u2019t seem to count in the eyes of this behemoth, known for doubling credit card interest rates at whim, canceling other cards without warning, sketchy recordkeeping, and an unresponsive fraud department, to name a few<\/a>. But if this bank really is a zombie, why expect soulful behavior?<\/p>\n

18. Bank of America<\/font><\/p>\n

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\nImage: Brian Katt<\/a>\/Wikimedia<\/em><\/p>\n

Another member of the Wall St. bailout herd, BofA has the cash flow to make their customer experience smoother, but you wouldn\u2019t know it, possibly because customer fees are<\/em> the bank\u2019s flow source. That, and government bailout money, funded by\u2026citizen fees. The circularity is mind-blowing. (If you need details on exactly what they do wrong, there\u2019s an extensive forum<\/a> dedicated to that cause). <\/p>\n

17. Facebook<\/font><\/p>\n

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\nImage: denneyterrio<\/a>\/Wikimedia<\/em><\/p>\n

On software that requires your real name and email address, and which you use for personal updates, you\u2019d expect something akin to respect for privacy. But Facebook, with its sneaky default settings and ever-changing ideas about what confidentiality means, reflects anything but a respectful attitude. Perhaps the silliest thing about it is that everyone keeps using it, despite the fact that founder and CEO Mark Zuckerberg has said<\/a> that the \u201cage of privacy is over.\u201d Shame on them–and us. <\/p>\n

16. American Airlines<\/font><\/p>\n

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\nImage: Brian<\/a>\/Wikimedia<\/em><\/p>\n

Yet another casualty of big-airline syndrome, American isn\u2019t exactly celebrated for its service or on-time flights. They also seem to have a knack for getting stalled by mechanical problems after everyone has boarded the plane. And if their mechanical problems make you miss another flight which you then have to rebook, you\u2019re in airline jungle hell, as adeptly described here<\/a>. <\/p>\n

15. Delta<\/font><\/p>\n

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While each of the \u2018three stooges\u2019 airlines on this list flaunts mediocrity like a banner, each also has a special niche that really puts the \u201csucks\u201d into their jet engines. American has its mechanical delays, United\u2019s ramshackle beast of an organization makes packrats look methodical. Delta, it seems, specializes in Guantanamo-level customer service. Losing count of customers on a plane, delivering baggage damaged, dirty and wet, and flipping your seat on a plane to another customer without your knowledge are just a few complaints angry customers have posted<\/a> online<\/a>. The overarching theme in all of them is that Delta staff basically treat customers like inmates, without any guarantees that said passengers will arrive at their destinations anywhere close to on time. <\/p>\n

14. Time Warner Cable<\/font><\/p>\n

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Shipping faulty<\/a> cable boxes, so-called past due balances with epic backdates<\/a>, tardy<\/a> technicians, spotty service. These complaints and more orbit around Time Warner\u2019s servicesphere. This all might have something to do with Time Warner\u2019s messy identity crisis: Merge with AOL, see ship start to sink, divest Time Warner Cable, diversify to Chile, claw at the walls to stay organized while befuddling customers. One can only hope that the newly independent Time Warner Cable is on a learning curve and will, with increased competition from online viewing, focus more on providing a good experience for customers. <\/p>\n

13. Circuit City<\/font><\/p>\n

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\nImage: Tom Raftery<\/a>\/Flickr<\/p>\n

Shoddy service, lofty restocking fees, squirrely exchange policies. These perks and more defined the shopper experience at Circuit City, which has gone online-only since liquidating its stores. I suppose all those customer complaints didn\u2019t exactly give it a competitive advantage in the brick-and-mortar space. <\/p>\n

12. Wells Fargo<\/font><\/p>\n

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\nImage: Coolcaesar<\/a>\/Wikimedia<\/em><\/p>\n

Better put on your running shoes before you deal with Wells Fargo, because chances are, it\u2019s going to be like an obstacle course. Jump through hoops to cash your check, clear all the hurdles around transferring money, avoid slipping in the mud as they change your loan modifications on you with minimal notice. Wells Fargo will brandish a fly swatter at customers and expects them to skulk out without complaining. And that, my friends, is why Internet discussion boards are full of such complaints<\/a>. <\/p>\n

11. JPMorgan Chase<\/font><\/p>\n

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True story. A friend of mine\u2014call him Michael–called Chase bank to check his account balance and the customer service rep informed him that he didn\u2019t have any money with them. Michael had to argue with the rep and go through a host of security questions to reassure the rep that he actually had a Chase account. The rep then admitted that whoops, yes, Michael actually did have an account. I ask of you, how trustworthy is that, calling your bank and having a stranger tell you that you\u2019re wrong about your account info? Add to that Chase\u2019s sneaky fees, questionable in-bank customer service, and its eminent position on Wall Street\u2019s bankster lane, and you have one money cache of questionable trustworthiness. <\/p>\n

10. Walmart<\/font><\/p>\n

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\nImage: galaygobi<\/a>\/Flickr<\/em><\/p>\n

It\u2019s the cheapest megamarket in town (and the next town, and the one after that). The companies on this list have proven that if you chase rock-bottom prices, you\u2019ll generally also get bottom feeder service. Walmart, which does precious little to motivate its low-pay employees to be good service providers, is no exception. The thing Walmart has going for it is price. Do you walk into one of their superstores expecting good service, clean bathrooms, a pleasant shopping experience that makes you want to linger? Not really. Do you count on their products to last a long time? No. Do you come in expecting to pay less than anywhere else? You betcha. And this is why the disgruntled masses keep coming. <\/p>\n

9. Pfizer<\/font><\/p>\n

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\nImage: Erich Ferdinand<\/a>\/Flickr<\/em><\/p>\n

Distrusting a pharma company is a mixed bag. On the one hand, they produce quality medicine that might save your life one day, or at least, in Pfizer\u2019s case, your erection. On the other hand, big profits breed size, which breeds bureaucracy and lust for power, which in turn opens peepholes for corruption. All of a sudden, the same company that\u2019s selling lifesaving medicine is embroiled in litigation, testing formulas illegally, and spilling toxic ooze into the environment. Medicine that holds so much promise has mutated into a mess. Talk about a bitter pill. <\/p>\n

8. Ticketmaster (now Live Nation Entertainment) <\/font><\/p>\n

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\nImage: Rick<\/a>\/Flickr<\/em><\/p>\n

The company formerly known as Ticketmaster seems to have taken a hint from our banking system as to how to make money. That is, they jack up fees and service charges to obscene amounts just so their poor sods of customers can go see the artists they love. In some cases, the markups are almost half the ticket price. As with most gougers, Ticket Overlord\u2014err, Master–harnesses a monopolistic market in which they\u2019re the primary ticket seller for most professional sports teams, major musicians, etc. With their recently introduced \u201cdynamic pricing,\u201d Ticketmaster is ensuring<\/a> that it scoops up all the profits it can, even from lower-selling events. They also opt you in their marketing program and make it nearly impossible to opt out. Luckily for everyone, competition in the online ticket space is heating up, so these fat cats might have some real competition soon. <\/p>\n

7. Assurant Health<\/font><\/p>\n

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\nImage: Erich Ferdinand<\/a>\/Flickr<\/em><\/p>\n

If, God forbid, a meth dealer fleeing the fuzz were to broadside you in traffic one day, causing brain trauma and other serious injuries, you\u2019d think your health insurance would cover that, right? Not Assurant (or Time, as they\u2019re also known). When this very accident happened to Colorado\u2019s Jennifer Latham, Assurant denied her claims based on a Joseph Mengele-ian rescission that claimed she hadn\u2019t properly disclosed an ER visit for a panic attack and a uterine condition in her insurance application. How this relates to Assurant\u2019s inability to do its own job is anyone\u2019s guess. A jury nailed Assurant with a $37 million fine<\/a> after the case went to court, but that\u2019s still raindrops in the bucket compared to the more than $150 million Assurant has saved through rescissions over the years, according to the Denver-based indy newspaper Westword. Sadly, the business model of ripping off anyone who doesn\u2019t know any better (or isn\u2019t a professionally trained health bureaucrat) continues to be standard practice for both Assurant and its health-conglomerate compadres. <\/p>\n

6. BP<\/font><\/p>\n

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When your oil rig explodes in the Gulf of Mexico, you probably wouldn\u2019t go around spewing quotes about the \u201clittle people\u201d who have been affected, or absolving yourself of responsibility in the chain of events. Unless you\u2019re BP, of course, and you\u2019ve engineered one of the most colossal PR failures in the 21st century. Note to Big Oil: When your earth juice spills over and starts killing dolphins, make sure people don\u2019t hate you more than they already do. <\/p>\n

5. WellPoint Insurance<\/font><\/p>\n

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\nImage: Joel Flintham<\/a>\/Flickr<\/em><\/p>\n

When it comes to health care conglomerates, the question isn\u2019t \u201chow good is this company?\u201d It is \u201chow bad does this company get?\u201d In the case of Anthem Blue Cross\/Blue Shield parent company WellPoint, the answer is pretty bad. The Milwaukee Express sums up<\/a> WellPoint\u2019s version of the industry\u2019s \u201cbilk the ill for profit\u201d policy:
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\n\u2022\tAccording to the House Oversight and Investigations Subcommittee, WellPoint rewards its employees for finding ways to drop coverage to sick policyholders. <\/p>\n

\u2022\tAccording to the Feb. 13 issue of the Los Angeles Times, WellPoint sent out thousands of letters to doctors looking for conditions they could use to cancel coverage for patients.<\/p>\n

\u2022\tThe House Oversight and Investigations Subcommittee found that WellPoint lists 1,400 conditions, including cancer, that can lead to revocation of insurance coverage. <\/p>\n

\u2022\tThe Feb. 11 issue of the Los Angeles Timesreported that WellPoint was fined $15 million for dropping coverage for thousands of members after they submitted expensive medical bills.
\n<\/em>
\nThat\u2019s not to mention the up-yours rate hikes they\u2019ve sent millions of customers. Their CEO gets in excess of $9 million per year for encouraging this kind of activity. Sadly, this is standard behavior<\/a> for the industry and its leaders. <\/p>\n

4. Monsanto<\/font><\/p>\n

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\nImage: Spedona<\/a>\/Wikimedia<\/em><\/p>\n

When a powerful group of individuals who profit off a common interest gang up on individuals and threaten them into submission, we usually refer to that as organized crime. Monsanto spies on farmers, documents their behavior, then sues the plow out of them<\/a> if they\u2019re violating the terms of Monsanto\u2019s contract. A little slicker than the Mafia, to be sure, but with the same basic mechanics. Can we expect anything else from a company started on the premise of killing life, from insects to Agent Orange? Trust is not the operative word here. More like fear for your life and assets. <\/p>\n

3. Goldman Sachs<\/font><\/p>\n

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\nImage: Jerchel<\/a>\/Flickr<\/em><\/p>\n

When a popular journalist calls you<\/a> a \u201cgreat vampire squid wrapped around the face of humanity,\u201d and everyone in the country starts calling you \u201cSquid,\u201d chances are, you\u2019ve done something to deserve it. Goldman Sachs is the ultimate manifestation of what Umair Haque calls<\/a> the \u201cbromance\u201d between business and government in this country. The revolving door between Sachs and the gub\u2019mint is oily with corruption, but, with tens of billions in tax breaks and bailout money, they\u2019re thumbing their noses at us all. The odd caveat to this all is this: Would you trust Goldman Sachs to make you money? You would, right? They\u2019re so well-connected and corrupt, it\u2019s almost like having a family inroad to the stash of wealth controlled by America\u2019s upper crust. But a button man in the Mafia could also make you money by beating the crap out of someone and taking their wallet, so this isn\u2019t the kind of trust we need to tout. <\/p>\n

2. Corrections Corporation of America<\/font><\/p>\n

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\nImage: Casey Serin<\/a>\/Flickr<\/em><\/p>\n

Americans are a funny breed. Our country is built on layers of immigration\u2014after herding our original inhabitants out of sight, that is\u2014and each generation of immigrants seems to hate the one that comes after it. If you trace back the blood lines of the (surprisingly diverse) Corrections Corporation of America (CCA) exec team and board, surely an ancestor or two snuck into the States under the legal radar. That doesn\u2019t stop the hardworking team from sustaining an industry off corralling and enslaving immigrants. If you come to the US to work and CCA catches you, work you will. It\u2019ll just happen in an orange jumpsuit, for pennies an hour. <\/p>\n

1. Halliburton<\/font><\/p>\n

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\nImage: Jason Sussberg<\/a>\/Flickr<\/em><\/p>\n

When you land a $7 billion contract in the weeks leading up to the Iraq War, and you\u2019re the only company to bid on the contract, and the Vice President of the United States happens to be your former CEO, well, you\u2019re not all squeaky clean, that\u2019s for sure. Among its many questionable activities, the company has admitted to bribing Nigerian politicians. It also mixed cement that it knew had quality issues into the Deepwater Horizon rig, but was laissez-faire about passing on the info and taking responsibility. To boot, the Halliburton CEO lives and works in Dubai. That\u2019s shady business and<\/em> politics. <\/p>\n","protected":false},"excerpt":{"rendered":"

Image: Alex E. Proimos\/Flickr What makes you stop trusting a company? Was talking to their customer service people akin to having a conversation with a brick wall? Do your bills more closely resemble Pandora\u2019s Box than something you can actually pay? When you try to resolve things with the company, do they suddenly become slippery? […]<\/p>\n","protected":false},"author":9,"featured_media":37338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[7074],"class_list":{"0":"post-37120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-least-trustworthy-brands"},"acf":[],"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/37120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/comments?post=37120"}],"version-history":[{"count":1,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/37120\/revisions"}],"predecessor-version":[{"id":71773,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/posts\/37120\/revisions\/71773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media\/37338"}],"wp:attachment":[{"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/media?parent=37120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/categories?post=37120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businesspundit.com\/wp-json\/wp\/v2\/tags?post=37120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}