{"id":36231,"date":"2011-03-21T14:31:19","date_gmt":"2011-03-21T20:31:19","guid":{"rendered":"http:\/\/www.businesspundit.com\/?p=36231"},"modified":"2015-06-03T18:58:53","modified_gmt":"2015-06-04T00:58:53","slug":"the-work-behind-the-10-most-creative-commercials-ever","status":"publish","type":"post","link":"https:\/\/www.businesspundit.com\/the-work-behind-the-10-most-creative-commercials-ever\/","title":{"rendered":"The Work Behind the 10 Most Creative Commercials Ever"},"content":{"rendered":"

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Creativity is key to the advertising industry. When you\u2019re selling something, you\u2019re not just selling the product itself; you\u2019re selling a concept, an idea, a lifestyle. The world\u2019s most successful advertising companies realize this, and concentrate on new and effective ways to tap into an idea that resonates with their audience. In TV and cinema advertising, the competition to make big ideas and strong strategies work with original creative devices is intense. No matter what the cost is, the most important factors in a successful campaign are the creative processes behind it. Here we take a look at what made the most creative ads ever just that!<\/p>\n

10. Guinness (Tipping Point)<\/h3>\n

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Guinness \u2013 a brand of beer long associated with groundbreaking adverts \u2013 smashed their budget records with the ‘Tipping Point,’ directed by Nicolai Fuglsig (now famous for Sony Bravia\u2019s \u2018Bouncing Balls\u2019 ad, see below).<\/p>\n

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